Meet the Founder
Venita is a first-time entrepreneur and nonprofit leader who believes fragrance is a powerful tool for resilience and positive impact. Every scent in the Nita Lia and J Rufus Collections is carefully curated to offer a Truly Royal Scent Experience with a deep sense of purpose.

Master the Art of Fragrance Layering
Discover the professional techniques to maximize longevity and projection. The journey to a 24-hour scent begins with understanding your skin's unique needs.

How to Wear Your Fragrance Oil
To maximize longevity and projection, apply your oil to pulse points where the skin is warmest: wrists, neck, and behind the ears.

Pro-Tip for Long-Lasting Scent:
If your skin absorbs lotion quickly, apply a thin layer of petroleum jelly (Vaseline®) to your pulse points first. Layer your body lotion over it, then finish with your Luxury Fragrance Oil. This creates a moisture seal that holds the scent to your skin all day.

NOTE: If you have any dermatological skin conditions, consult with your professional Dermatologist. If irritation occurs from product use, discontinue immediately.

NITA LIA COLLECTION

AURUM

AURUM
Signature Fragrance Oil New Signature Arrival

A luminous, sensual masterpiece that melts into the skin for an unforgettable luxury experience.

Top Notes: Crisp Granny Smith Apple, Blackcurrant, Bergamot, Icy Peach.

Heart Notes: Bulgarian & Turkish Rose, Jasmine, Tuberose, Magnolia, Violet.

Base Notes: Praline, Vanilla, Amber, Smooth Woods, Musk, Patchouli Cœur, Styrax, and Laotian Oud.

NITA Signature Fragrance Oil

Our first signature and most popular fragrance, NITA blends the freshness of sun-kissed skin with elegant florals for a bright, sophisticated experience.

  • Top Notes: Sun-kissed Citrus, Fresh Ozone, Bright Florals.
  • Heart Notes: Elegant Jasmine, Lush Peony, Soft Rose.
  • Base Notes: Sophistcated Musk, Light Woods, Refreshing Amber


LIA Signature Fragrance Oil

LIA is a deeply alluring fragrance that evokes a sense of peace and love, unfolding from a floral essence into a rich, creamy, and sensual dry-down.

  • Top Notes: Fresh Floral Essence, Sweet Heather.
  • Heart Notes: Creamy Vanilla, Warm Caramel, White Patchouli.
  • Base Notes: Sensual Amber, Earthy Sandalwood, Deep Musk.

JOYE Signature Fragrance Oil

Designed to captivate and inspire, JOYE (pronounced "Joy") offers an elegant charm that radiates sophistication.

  • Top Notes: Fresh Bergamot, Sparkling Citrus.
  • Heart Notes: Soft Florals, Delicate Bloom.
  • Base Notes: Sensual Musk, Warm Amber, Gentle Woods.

UHURU

Signature Fragrance Oil

A powerful unisex scent that means "Freedom" in Swahili. UHURU is grounding and versatile, perfect for daytime elegance or a magical evening out.

  • Top Notes: Light Citrus, Airy Florals.
  • Heart Notes: Sweet Vanilla, Rich Sandalwood.
  • Base Notes: Smoked Oud, Resinous Warmth, Earthy Musk.

This collection was crafted by the Nita Lia Collection in honor of my father, Rufus, and my grandson, Joshua. It’s a fragrance family affair, lovingly curated for a Truly Royal Scent Experience!

J RUFUS JUZE Signature Fragrance Oil

A signature masterpiece of strength and depth. JUZE weaves intricate spices with a smooth, earthy foundation for a truly refined impression.

  • Top Notes: Sophisticated Spices, Warm Citrus.
  • Heart Notes: Harmonious Floral Accents, Deep Spice Blend.
  • Base Notes: Smooth Earthy Foundation, Warm Resin, Subtle Sweetness.

J RUFUS REIGN Signature Fragrance Oil

REIGN (Alkebulan) exudes power and unshakable confidence. It begins with an invigorating surge of freshness, designed to command attention.

  • Top Notes: Invigorating Freshness, Crisp Citrus Surge.
  • Heart Notes: Bold Aromatic Notes, Masculine Florals.
  • Base Notes: Strong Woods, Deep Musk, Enduring Amber.

CUSTOMER REVIEWS


I love wearing my NITA Oil Spray! It's fun and light with floral undertones that boosts my mood every time I wear it! Cheryl M. Pell City, AL

LIA is amazing. I purchased the full set with the body shampoo, body lotion, oil spray, and I love the rollerball that travels in my bag easily. I will definitely order again! Thanks for sharing your story. Sonja D. Beachwood, OH

JOYE is so fresh and elegant. Janice R. Atlanta, GA

I recently purchased UHURU, the new Unisex Fragrance Oil Set. It is bold, but not too loud. I’ve had strangers ask me what I’m wearing. Bobbie K. Cleveland, OH

My girlfriend bought the JUZE Gift Set for me this Christmas, and I love it. JUZE is smooth. T. Smith, Garfield Hts., OH

REIGN makes a strong first impression, I loved it as soon as I smelled it. exuding confidence without being too loud. I use the body wash, then layer the body lotion and Oil Spray. I keep the rollerball in my car. My wife loves how it smells on me, so I’ll definitely buy it again so I can keep her smiling. Andre H., Birmingham, AL

I met Venita, the brand’s owner, at a Vendor Show, and she was so charming and passionate about her luxury oil fragrances. She shared her inspiring reason for starting the brand, and it feels great to support her nonprofit. REIGN is strong and masculine. I also love that she named the men’s line after her father. Kudos, Venita, I’m a newly excited customer. Zachary B., Hoover, AL